How can you harness the power of storytelling to grow your digital audience, to turn them into supporters, and even build your list of donors? In this interactive workshop, attendees will learn basic storytelling techniques and how to create strategic communications that can turn empathy into action to advance your mission using popular social media platforms. We will:

• Review basics of big three social media platforms: Facebook, Twitter, and Instagram

• Review case studies that feature different types of digital stories

• Learn storytelling fundamentals like structure, conflict, and resolution

• How to use an event as a hook for telling stories

• Develop a story on-site about the workshop using one of the three social media platforms to present at end of the day

Instructor: David Castillo, Digital Director, Hispanic Federation

Registration Link: TBD